The last few months of the pandemic have been especially frustrating for Aussies who like to go out and have fun with their mates.
But online lifestyle magazine Better Homes and Gardens may have the perfect solution for those of us yearning for those memories of being outside with friends and family. In an exploration of the different ways to bring the outdoors to you, the magazine highlighted the impressive power of fragrance to alter your atmosphere.
Our sense of smell is directly connected to the hippocampus, which is the portion of the brain that regulates our emotions and memory. This means that, unlike our other senses, smell is largely responsible for how we think and feel about situations. It's little wonder fragrance marketing is one of the most exciting emerging marketing fields today.
It follows that the right fragrance can effectively conjure memories of long Aussie afternoons, spent outdoors with friends and family.
According to Better Homes and Gardens, one company that takes this task seriously is Scent Australia Home. The company has bottled all your favourite scents into about three hundred exquisite choices so whether you want to smell the smooth and wavy scent of the beachside, the fast and sexy fragrance or a foreign city, the sweet air of the mountainside, or even the hot and spicy scent of the pub — Scent Australia Homes has got something for you.
Their Whiskey Bar Oil gets a special mention here, because it's just the right kind of scent to emulate an easy evening at the pub. And if you can't have that easy afternoon due to lockdown measures, or any other reasons really, it makes sense to bring the ambience to you. Top notes of fruity fig and a warm base of musk, caramel and vanilla make this scent the perfect option to transport you to great friday nights at the pubs with friends.