5 Companies That Use Scent Marketing Effectively
Did you know that companies can also target a person’s sense of smell to market their products and convince people to buy what they’re selling? It’s called scent marketing, which is a strategy that centres around the use of particular smells to entice customers. Businesses utilize scent diffusers, fragrances, or even aromatics in the food they serve to hijack your sense of smell. If this is the first time you’re reading about this, then read on to learn what scent marketing is all about.
What is Scent Marketing?
Various smells can convey different messages to a person. For businesses, it helps them convey their brand’s theme and value by communicating subliminally to customers. These brands know exactly what smell suits the particular demographic they’re targeting. To the uninitiated, it’s nothing but a smell that seems familiar to their senses. In reality, these potential customers associate the things they smell with a particular feeling or brand.
In simpler terms, scent marketing is the process of using one’s scent for the whole experience. This stems from the fact that everything people see, hear, feel, smell or taste completes whatever it is they are currently experiencing.
The Different Types of Scent Marketing
There are four different types of scent marketing utilized by marketers, brands, businesses, and corporations. These four types are quite effective in what they do, depending on how they are executed. The four types of scent marketing are as follows:
Famous Brands Using Scent Marketing
To better understand just how scent marketing works, here are a couple of examples of companies utilizing scent marketing as part of their strategy to entice potential customers:
From sports stadiums and coffee shops to medical offices and malls, scent marketing today is being used to tap into customers’ emotions on a deeper level. These scents and odors are designed to appeal to those emotions so that people can have an overall great experience.
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